HOW AN INSTAGRAM CONTEST CAN BE MORE THAN A PICTURE AND HASHTAG
To promote the maddest movie of the year on Instagram you have to be as mad as the wicked! Everyone can do a contest but not everyone can do it our way. The wicked way. Instead of doing just another ticket giveaway we turned Instagram upside down. Or at least sideways. We turned our ambassadors into characters from the movie. They went mad to promote the hottest movie of the year and a never seen before scavenger hunt on Instagram. As a contestant you had to find an ambassador and follow the clues that would lead you to the final destination and you could be the one to accompany the ambassadors to the premiere.